{"id":2493,"date":"2020-04-13T19:18:00","date_gmt":"2020-04-13T19:18:00","guid":{"rendered":"https:\/\/bigblueswimschool.com\/franchising\/?p=2493"},"modified":"2022-12-07T22:00:15","modified_gmt":"2022-12-07T22:00:15","slug":"how-big-blue-swim-schools-lessonbuddy-utilizes-cloud-based-technology-for-optimal-success","status":"publish","type":"post","link":"https:\/\/bigblueswimschool.com\/franchising\/how-big-blue-swim-schools-lessonbuddy-utilizes-cloud-based-technology-for-optimal-success\/","title":{"rendered":"How Big Blue Swim School\u2019s LessonBuddy\u2122 Utilizes Cloud-Based Technology for Optimal Success"},"content":{"rendered":"\n

The swim school franchise\u2019s proprietary enterprise system puts the entire management platform in the cloud so owners can operate successful pools without needing a daily presence and parents can easily schedule lessons.<\/em><\/p>\n\n\n\n

Since launching in 2009,\u00a0Big Blue Swim School\u2019s<\/u><\/a>\u00a0mission-driven business model has leveraged its proprietary technology to help create big, life-changing moments for kids and families. The\u00a0 brand\u2019s\u00a0proprietary enterprise system, LessonBuddy\u2122\u00a0offers both franchise partners and families access to a platform that is technologically superior to that of the competition. Their unique platform is one of the reasons\u00a0Big Blue Swim School<\/u><\/a>\u00a0has become a market leader in an underserved and fragmented swim school industry valued at $3 billion annually.\u00a0<\/p>\n\n\n\n

\u201cBig Blue is disrupting the swim school space with its cloud-based enterprise system that is designed to deliver a best-in-class swim lesson experience for our families while also providing real-time information for our associates and franchise partners,\u201d said Chief Technology Officer Casey Morford. \u201cWe\u2019re able to unite the most important functions of our business model into one in-house technology system, which is impossible to find with a third-party platform.\u201d<\/p>\n\n\n\n

LessonBuddy allows franchise partners to manage their day-to-day business through dashboards and KPIs, for\u00a0total transparency in terms of ROI and the overall health of the business.<\/p>\n\n\n\n

\u201cOur proprietary, cloud-based ERP allows us to run\u00a0a high-scale, high-margin model at a market price point,\u201d said CEO Chris Kenny. \u201cThere are also components available to facilitate the day-to-day operations, such as staff and resource scheduling, reporting and CRM optimization.\u201d<\/p>\n\n\n\n

Streamlining operations is just one of LessonBuddy\u2019s many benefits. \u201cThe power of Big Blue\u2019s enterprise system is securely available anywhere there is an internet connection,\u201d said Morford. \u201cThe beauty of having a cloud-based platform is that\u00a0our consumer data and analytics are centrally stored and analyzed<\/u><\/a>, which gives our franchise partners intelligence to help them make important business decisions on the spot.\u201d\u00a0<\/p>\n\n\n\n

In turn, as a franchisor, Big Blue also receives a birds-eye view into the data, allowing the team to identify trends and spot patterns that can be relayed across the entire system for the brand\u2019s greater success.<\/p>\n\n\n\n

\u201cEvery 30 minutes, we receive progression data about students and how they are performing in the pool,\u201d said Justin Waltz, Vice President of Franchise Operations. \u201cBig Blue uses that data to modify staffing levels to make sure we are hitting our goals every day of the week and that kids are also hitting their swim goals.\u201d<\/p>\n\n\n\n

The cloud-based technology of LessonBuddy is one of the many reasons the Big Blue investment opportunity is ideal for\u00a0multi-unit and semi-absentee franchise partners looking to maximize their time and their capital. \u201cLessonBuddy helps semi-absentee owners operate successful pools without being on-site every day,\u201d said Kenny.<\/p>\n\n\n\n

Big Blue\u2019s LessonBuddy platform also includes easy integration with other cloud-based applications. This integration-forward approach ensures the brand is able to adapt and scale the technology platform to accommodate future market trends and the needs of franchise partners as they grow.\u00a0<\/p>\n\n\n\n

\u201cWe are a software company as well as a swim lesson company,\u201d said Kenny. \u201cFranchise owners can be intimidated by the need to build a tech stack, but unlike other franchisors, Big Blue supplies a\u00a0proven, turnkey solution with LessonBuddy. We cover two percent of the tech fees, while the franchise partner covers the other two percent,\u00a0allowing us to dominate with a combined investment to maximize profitability.\u201d<\/p>\n\n\n\n

While other franchisors use a third-party vendor to manage technology platforms, Big Blue\u2019s in-house proprietary enterprise system gives franchise partners access to an unprecedented depth of consumer data and analytics. \u201cIf a brand\u2019s quality of operations and customer experience is dependent on a third-party provider\u2019s roadmap, it is much harder to execute an effective technology strategy or differentiate from the competition,\u201d said Kenny.<\/p>\n\n\n\n

On the consumer-facing side, LessonBuddy allows families to schedule and reschedule lessons easily with the touch of a button on their smartphone or tablet.<\/p>\n\n\n\n

\u201cScheduling can be a complicated and stressful process for parents, especially if they\u2019re trying to schedule lessons for multiple children at the same time,\u201d said Morford. \u201cIn addition to our\u00a0optimized pool capacity planning, LessonBuddy helps overcome these challenges by creating the ability to schedule any number of students at the same time in just a few clicks, without complicated spreadsheets or calendars.\u201d<\/p>\n\n\n\n

A cloud-based technology platform means that Big Blue\u2019s base features are uniform across each type of user and customer. \u201cWhile we may tailor the user experience for a family or an internal user, a uniform, cloud-based process makes the experience better whether they\u2019re at the pool, on the phone or on our website using our self-service portal,\u201d said Morford.<\/p>\n\n\n\n

This focus on technology, which is rare in the swim school segment, combined with\u00a0a best-in-class program, strong board of directors,\u00a0a targeted growth model, and\u00a0data-driven real estate selection, explains why\u00a0Big Blue is well on its way to meeting its goal of growing to 150 units sold by 2021.\u00a0<\/p>\n\n\n\n

Multi-unit opportunities are available for qualified candidates looking for their next big opportunity, and veterans can receive a 10 percent discount on the $75,000 franchise fee. The total investment for one Big Blue Swim School ranges from $1,825,500 to $3,687,000 (refer to item 7 in FDD). To learn more or inquire about Big Blue Swim School, visit\u00a0<\/em>http:\/\/YourBigMomentStartsHere.com<\/u><\/em><\/a>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

The swim school franchise\u2019s proprietary enterprise system puts the entire management platform in the cloud so owners can operate successful pools without needing a daily presence and parents can easily schedule lessons.<\/p>\n","protected":false},"author":6,"featured_media":2494,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[10],"tags":[],"yoast_head":"\nHow Big Blue Swim School\u2019s LessonBuddy\u2122 Utilizes Cloud-Based Technology for Optimal Success - Big Blue Swim School Franchise<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bigblueswimschool.com\/franchising\/how-big-blue-swim-schools-lessonbuddy-utilizes-cloud-based-technology-for-optimal-success\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Big Blue Swim School\u2019s LessonBuddy\u2122 Utilizes Cloud-Based Technology for Optimal Success - 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