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What it Takes to Open a Big Blue Swim School
Take a closer look at the requirements to develop a Big Blue Swim School in your community.
What to Expect as a Big Blue Franchisee
Big Blue Swim School locations are designed to support structured swim instruction at scale, in welcoming environments for both children and their caretakers. Your investment goes toward building a complete, purpose-built environment that includes:
A dedicated swim facility
Designed specifically for teaching, visibility, and safety
Specialized pool construction and equipment
Built for consistent, high-volume lesson delivery
A membership-based operating model
That supports recurring revenue and predictable demand
Technology systems
That power scheduling, curriculum tracking, and day-to-day operations
A full pre-opening ramp
Including hiring, training, and local marketing
Check out a full investment breakdown below:
| Type of expenditure | Amount (Low/High) | Method of payment | When due | To whom payment is to be made |
|---|---|---|---|---|
| Initial Franchise Fee(1) | Low – $50,000 High – $50,000 |
Lump sum | When you sign Franchise Agreement | Us |
| Real Estate Site Investigation(2) | Low – $0 High – $5,000 |
As incurred | As incurred | Landlord |
| Rent / Security Deposit(2) | Low – $0 High – $70,000 |
As agreed | As incurred | Landlord |
| Professional Fees(3) | Low – $5,000 High – $20,000 |
As incurred | As incurred | Third-Party Advisors |
| Insurance (3 Months)(4) | Low – $2,500 High – $4,500 |
As incurred | As incurred | Insurance Broker |
| Market Introduction Program(5) | Low – $40,850 High – $83,600 |
Lump sum | As incurred | Us and Marketing/ Advertising Sources |
| Pre-Opening Operations & Labor(6) | Low – $75,000 High – $95,000 |
As incurred | As incurred | Employees |
| Management Training Expenses(7) | Low – $0 High – $10,000 |
As incurred | During training | Third-party Vendors |
| Additional Funds – 3 Months(8) | Low – $55,000 High – $145,000 |
As incurred | As incurred | Employees, Suppliers, Other Third Parties, and Us |
| Type of expenditure | Amount (Low/High) | Method of payment | When due | To whom payment is to be made |
|---|---|---|---|---|
| Architect & Engineering Fee | Low – $60,000 High – $100,000 |
Lump sum | As incurred | Architect |
| Utility Upgrades & Tap Fees(9) | Low – $0 High – $100,000 |
As incurred | As incurred | Municipality / County and Utility Provider |
| Business Licenses & Permits(10) | Low – $20,000 High – $70,000 |
Lump sum | As incurred | Government Agencies |
| Type of expenditure | Amount (Low/High) | Method of payment | When due | To whom payment is to be made |
|---|---|---|---|---|
| Construction / Net Leasehold Improvements(11) | Low – $ 1,455,000 High – $ 2,400,000 |
As incurred | As incurred | General Contractor |
| Pool Equipment, Lighting, HVAC, and Related(12) | Low – $135,000 High – $250,000 |
As incurred | As incurred | Third-Party Suppliers |
| Project Management Fee (13) | Low – $0 High – $75,000 |
As incurred | As incurred | Third-Party Vendors |
|
TOTAL ESTIMATED INITIAL INVESTMENT (including real estate costs)(14) |
Low – $1,898,350 High – $3,478,100 |
The total swimming school investment cost for a single Big Blue Swim School ranges from $1,898,350 to $3,478,100 for Non-Registration States*. In general, our financial pre-approval requirements for a single Big Blue are a minimum net worth requirement of $2,500,000 and a minimum of liquid capital of $1,000,000. The Big Blue Swim School Franchising, LLC Franchise Disclosure Document discusses the swimming school investment costs in greater detail. A prospect will be provided the Franchise Disclosure Document as outlined in the Big Blue Swim School franchise award process.
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