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What it Takes to Open a Big Blue Swim School

Take a closer look at the requirements to develop a Big Blue Swim School in your community.
$2,123,000 – $3,775,500
Initial Investment
$2,500,000
Minimum Net Worth Required
$1,000,000
Minimum Liquid Capital Required

What to Expect as a Big Blue Franchisee

Big Blue Swim School locations are designed to support structured swim instruction at scale, in welcoming environments for both children and their caretakers. Your investment goes toward building a complete, purpose-built environment that includes:
Big Blue Swim school waiting room and facility
A dedicated swim facility
Designed specifically for teaching, visibility, and safety
indoor pool with lane lines and Big Blue Swim School flag banner
Specialized pool construction and equipment
Built for consistent, high-volume lesson delivery
front desk staff talking to and smiling with a new swimmer
A membership-based operating model
That supports recurring revenue and predictable demand
scheduling a lesson on the Big Blue app
Technology systems
That power scheduling, curriculum tracking, and day-to-day operations
Smiling family with a mom, son, and young daughter in a Big Blue facility
A full pre-opening ramp
Including hiring, training, and local marketing
an instructor and two girls in swim caps and goggles smiling at the camera giving a thumbs up

Check out a full investment breakdown below:

Expenditure Amount
Initial Franchise Fee $50,000
Real Estate & Site Investigation $1,500 – $7,500
Rent (Deposits / Initial Rent) $0 – $42,500
Professional Fees $5,000 – $20,000
Insurance (3 Months) $1,500 – $3,000
Market Introduction Program (Marketing Launch) $85,000
Pre-Opening Labor $75,000 – $95,000
Management Training Expenses $35,000 – $90,000
Additional Funds (3 Months) $55,000 – $145,000
Architect & Engineering Fee $75,000 – $105,000
Utility Upgrades & Tap Fees $0 – $100,000
Business Licenses & Permits $30,000 – $70,000
Leasehold Improvements (Construction) $1,520,000 – $2,610,000
Pool Equipment $65,000 – $105,500
Lighting $10,000 – $18,000
HVAC $100,000 – $140,000
Project Management Fees $0 – $75,000

The total swimming school investment cost for a single Big Blue Swim School ranges from $2,108,000 to $$3,760,500 for Non-Registration States*. In general, our financial pre-approval requirements for a single Big Blue are a minimum net worth requirement of $2,500,000 and a minimum of liquid capital of $1,000,000. The Big Blue Swim School Franchising, LLC Franchise Disclosure Document discusses the swimming school investment costs in greater detail. A prospect will be provided the Franchise Disclosure Document as outlined in the Big Blue Swim School franchise award process.

Our Happy Franchise Partners
  • Not only has Big Blue been great as a franchise to work with, but it’s also connected me with a lot of the other owners… I'm very appreciative that Big Blue continues to want to grow and expand as much as we want to.
    Erica Kowal - Franchisee
Stylized blue whale floating in the sky, held aloft by three colorful balloons and a cloud.
Ready for Your Big Moment?

Contact Our Development Team to Get Started