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Consistency and Convenience With Our Perpetual Lessons Account Model

Consistent lessons ensure your child develops and increases their comfort, confidence and skills in the water. Regular attendance at formal swim lessons – at least once per week – is the most critical component to ensuring a child builds skills, maintains strength and endurance, and builds the habits that lead to faster progress on the exciting journey to becoming an independent, safer swimmer.

Big Blue Swim School Weekly Swim Lesson

Read more about the benefits of year-round, ongoing swim lessons here.


To help your family manage your busy schedules and ensure a consistent weekly swim lesson time, we offer perpetual weekly lessons to all of our Big Blue families! We know there are many restrictive binding contracts and subscription models out there. We want to be sure all our parents understand how the system works to bring you as much value and convenience as possible.

One of our Big Blue differences is a belief in the power of continuous lessons each week, and it’s about more than convenience! Ongoing weekly lessons allow your child to progress at their own pace. With a rolling model, there is no set number of lessons or a single session to complete a level or curriculum. That kind of structure might hold a child back from progressing as they’re ready or try to push them to progress more quickly than they’re able.

This model also helps us hire the best swimming instructors around. Knowing our staffing needs stay consistent over a month ensures we can retain our roster of top-notch instructors. One of the big differences at Big Blue is the professional level of our swim instructors, who all go through our rigorous training. We want to keep them in the Big Blue family!

Big Blue Weekly Swim Lesson

What IS the perpetual swimming lessons model?

On the first of every month, your account is billed to book your child’s chosen weekly lesson day and time for that month via the credit card or debit card you have on file. You don’t have to set reminders to schedule the only time that works for your family like you might for spots in a summer camp or after-school program. We take care of it automatically for your convenience and to guarantee your place during the day and time your child is used to. This system also lets us automatically prorate the monthly tuition if your child’s class falls on a holiday. You don’t have to do a thing!

Our perpetual lessons model also lets you reschedule if something comes up on a given week or your child is sick! We have a robust 15-lesson makeup policy that enables you to book a makeup lesson during the next 7 days as soon as your request is processed. You can let us know you’re missing a scheduled class and book a makeup easily from the app or through chat, email, phone, or SMS. Only ongoing students enrolled through the perpetual swimming lessons model can rebook missed lessons.

What ISN’T the perpetual swimming lessons model?

Our account model is not a binding contract. There is no fee to start and no annual fee assessed. You are never locked in and can cancel at any time with 30 days notice to withdraw.

We understand schedules change! If the time you originally picked no longer works for your family, you can make a more permanent change to your lesson on the app. You are welcome to change your lesson day/time as needed, though we recommend no more than once per month to help your child/family build a weekly lesson habit. It’s also a breeze to put your enrollment on hold if you need to.

Big Blue Swim School Mobile App

Why It Matters

By signing up for a weekly swim lesson at Big Blue, your child will attend their swim lesson at the same time, on the same day of the week, every week until they level up, age out, or withdrawal. It’s easy to learn about our programs and sign up, too!

Our goal is to make managing swim lessons frustration-free and encourage the habit-building consistency needed to see the progress in the pool that makes everyone proud! Continuous lessons each week help make that happen.

You can check your lesson time and account information, chat with one of our chat, email, phone, or SMS. See all you can do on our parent app.

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5 Ways We Make Swim Lessons Easy When Summer Comes

If you have camp and school-age kids, chances are you are deep into planning, scheduling and stressing for summer. Your child’s development is a primary concern – and a significant investment – and the summer months matter. We get it.

Summer camp can be a major stress. The sign-up scramble. The scheduling spreadsheet to ensure no overlaps or gaps. The upfront costs. The process is so all consuming, that there are national articles covering the topic and social media mom groups discussing the stress of summer camp well before the winter holiday season ever hits.

That’s why we want to make the swim lesson experience more accessible and less stressful for busy families. Swim lessons play a big part in every child’s development, since being an independent swimmer builds confidence and ensures your child has an essential life-long skill.

As you plan for summer, Big Blue is ready to complement any summer camp experience you plan. Here are five ways we make it easy to keep up with or start swimming lessons, no matter your summer camp schedule.

No Stress Sign Ups

Logging in at an exact second to be put in a queue to be accidentally kicked out when you go to pay. We’re not talking Taylor Swift tickets; we’re talking summer camp sign-ups! We want to take the stress out of signups. An easy sign-up process, a range of times that work for your family, and easy tracking of when your lesson is and how your child’s progressing – it’s all part of the Big Blue experience.

Rest assured knowing that we make swim lesson sign ups easy, so you can focus on your child's BIG moments during the summer!

You Can Test the Waters

You get into your kid’s dream camp! But, months later, your child may be less interested in a theme camp or no longer pals with the kids they signed up with. At the same time, camp sign-ups are expensive and may not offer refunds for cancellation, and for a good reason. Camps staff their groups based on sign-ups for sessions. If your child doesn’t like it after the first day, you may be stuck with nothing scheduled and lost money. With Big Blue Swim School, we typically offer a free trial lesson to ensure swim lessons are a good fit for your kiddo’s developmental readiness and temperament. So, come test the waters with us!

Lessons Move at Your Kid’s Pace

Many sports or skills camps require you to select a proficiency level. Opt for one that’s ultimately too hard and your child may struggle to keep up or get frustrated, losing love for something they enjoyed in the past. Pick an easy level, and they may be bored or fail to progress. Maybe your child’s developed past the level you signed them up for months earlier. Big Blue offers small-group swim instruction at a  personalized pace. There’s no rush if your child needs extra practice on a set of skills to move to the next level. And, if they’re advancing rapidly, we’re ready to support their growth. We’re not just ready to teach, we’re ready to celebrate their progress!

Flexible Summer Scheduling

It’s a fact: Continuous, year-round lessons are the best way to ensure progress for young swimmers. It’s also a fact that summer comes with seemingly endless schedule shifts! We want to make the best of consistency and flexibility. If you need to pause weekly lessons due to extended travel,  you can do so quickly in the app. Drop in during the summer with one of our convenient drop-in options, which can also be scheduled on the app. And, if you miss a lesson, every swimmer gets 15 free makeup lessons!

You Know High-Quality Swim Lessons are Covered

Your child may have their hearts set on a horseback riding camp, a ceramics camp, a ropes course camp or any other of the incredible specialty camps available. In keeping your weekly lesson with us, you can pick the best camp for your child’s interests, even if it doesn’t include swimming as part of its programming. You’ll feel confident they’re learning all the ins and outs of lacrosse, tennis, or cooking while progressing as an independent swimmer.

Year-round swim lessons are key in making your child feel confident and safe for summer activities!

And, yes, many camps offer swimming as part of their programming. Any chance to swim is great! But, if you are focused on your child improving as a swimmer, it’s worth maintaining your weekly swim lesson with us. Training of camp swim instructors can vary, as can the quality of the facilities, the length of time dedicated to lessons and many other factors important to success. At Big Blue, swim lessons are all we do. You can trust the quality of the facility, the science behind the instruction and the professional training of every instructor.

As you prep for summer, make sure swim lessons are set. Sign up for a free trial lesson with us!