Big Blue Swim School’s strong unit economics stacks up against other Franchise opportunities, and the brand’s real estate footprint allows for multiple classes to happen simultaneously to drive higher revenue than competitors in the space. Big Blue Swim School’s proprietary technology and distance-based curriculum sets franchisees up for long-term growth.


  • Great financials that stack up against other franchise segments
  • Recession-resistant since its founding during the 2008 recession
  • LessonBuddy™ proprietary technology that operationalizes the business and provides a tool that parents love using
  • Results that drive business growth through referrals
  • Mission-driven business focused on an essential life skill
  • The swim school industry is primed for a national player to emerge
  • Unlike other brands, employees are full-time and receive competitive benefits, resulting in low turnover and higher customer satisfaction

real estate advantage



75+ years of institutional, in-house knowledge
  • Qualification of opportunities with demographic data, customer behavior data, and site attribute reviews
  • Real estate templates, including letter of intent, work letter, real estate committee package, and unit economic template
  • Timely preliminary budget review
  • Test fit templates and signage guides
  • Assistance with preferred vendor recommendations for brokers and project management teams
  • Timely review of layouts and test fits
  • Timely review of signage
  • Assistance with preferred vendor recommendations for architectural and engineering teams
  • Timely review of construction drawings
  • Financing Support (SBA/Conventional)
  • Assistance with preferred vendor recommendations for general contractor teams
  • Timely awarded general contractor budget review
  • Brand punch list walk through
  • Weekly construction update review throughout buildout
  • Pool readiness support via weekly calls
  • Timely actual budget cost review

Proprietary Management Software

LessonBuddy™, our easy-to-use lesson management software and customer self-service mobile app, puts franchisees ahead of the competition.

Big Blue Swim School Lesson Buddy Desktop View


Families can schedule and reschedule lessons for their whole family with the touch of a button and track their swimmers’ progress all in one place.

Customer Management and Database

Track and manage families and swimmers with ease, add new swimmers and update billing.

Capacity Planning

Create class schedules that maximize the amount of students and the variety of class levels in the pool at the same time, which optimizes revenue potential.

Schedule management

Optimize capacity utilization. Manage and track the team’s daily schedule in a convenient dashboard.

Customer Relationship Management (CRM)

Ensure nothing falls through the cracks.

Daily Task List

Keep the team on track with ease.


Comprehensive tools to help managers maximize profitability.

Lesson Buddy Mobile App

Support For Franchisees Every Step Of The Way

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Generate Leads

Plan, source and deploy lead generation campaigns that drive customer awareness and interest ahead of your opening

Incentivize Leads

Offer limited-time offers to eligible leads to develop your customer pipeline


Schedule lessons for your new customers and continue offering pre-opening deals to drive customer acquisition

1 Strong Starts

  • You will be assigned a Launch Support Specialist that will partner with you in successfully launching your location
  • Site selection and lease negotiation
  • Full pool design and construction management
  • Franchisor will handle all online and local lead generation for your new pool using our proprietary New Pool Opening (NPO) system; NPO support occurs four months prior to your grand opening through four months after your grand opening
A Warm Welcome At Big Blue Swim School

2Ongoing Operational Support

  • Monthly support calls to track business progress
  • On-site training and continuing education
  • Financial support, including KPI management, benchmarking and unit economic coaching
  • Licensing compliance
  • IT support and training
  •  Technology development support
  • Annual in-market visits
  • Hands-off, AI-driven facilities management
Happy Kid at Big Blue Swim School

3 Ongoing Marketing Support

  • Strategy and execution of fully integrated, 360-degree local pool marketing playbook
  • National and local community marketing implementation and PR support
  • Digital marketing strategy and ongoing optimization
  • Social Media and Content Marketing management
  • In-pool marketing creative development including wall mural, progress ribbons and stickers, promotional flyers and so much more
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Member Service Center

The goal of the Member Service Center is to answer inbound calls to your location so that you and your team can focus on delivering a great customer experience within your location.

Day-to-Day Support

Call Center Representative for Big Blue Swim School
Big Blue Swim School Facility Management Mobile App

Facility Management

Big Blue Swim School offers facility management support through its easy-to-use mobile app that can help troubleshoot facility issues to help your business run smoothly. Optional on-the-ground support is also available.

Launch process overview

Launch process


We handle strategy and execution of your pre-opening marketing plan so you can focus
on building the right team and culture.


The six months prior to opening are critical for driving memberships for your location.

Big Blue Swim School Launch Process Steps
  1. Mutual Evaluation Process to Signing Agreements
  2. Welcome Call with Leadership Team and New Franchisees
  3. Site Selection
  4. Lease Negotiations and Lease Signing
  5. Design/Layout and CDs
  6. Construction Bidding
  7. Construction Phase
  8. Pre-NPO/Hiring Phase (starts with four months left in construction)
  9. Soft Opening/Training Event
  10. Grand Opening Event
  11. Post-NPO
  12. Launch Support Team In-Person Site Visits
  13. Franchise Field Support Ongoing Quarterly Business Review OKPs with Franchisees, Monthly Webinars, FAC Meetings and Annual Convention

let’s get started

Contact us today for more information about this exciting opportunity to become a part of our team:

    Big Blue Swim School Exterior


    If you’re ready to dive in and begin the application process, click here for the franchise application.