Information We Collect and How We Use It
We collect two types of information about users of the Site: personally identifiable information (“personal information”) and non-personal information (“non-personal information”).
Personal information is information that identifies a specific user. When you engage in certain activities on the Site, such registering online or subscribing to our e-mail list (collectively, “IdentificationActivities”), we will ask you to provide certain information about yourself. It is optional for you to engage in these activities. If you elect to engage in these activities, however, we may ask you to provide us with certain personal information about yourself, such as your first and last name, mailing address, email address, and telephone number. Depending on the activity, some of the information we ask you to provide is identified as mandatory and some is identified as voluntary. If you do not provide the mandatory information for a particular activity that requires it, you will not be permitted to engage in that activity.
Non-Personal information is information that does not identify a specific user. This type of information may include things like the Uniform Resource Locator (“URL”) of the website you visited before coming to the Site, the type of browser you are using and your Internet Protocol address. We, and/or our authorized third-party service providers may automatically collect this information when you visit the Site through the use of electronic tools like cookies and web beacons or pixel tags, as described below. We use non-personal information to administer the Site, analyze trends, gather demographic information, and comply with applicable law.
Sharing of Personal Information
Except as provided below, we will not share your personal information with other parties
unless you opt-in to having your personal information shared with third parties.
We may share your information with third-party service providers. We may provide some of our services through third parties. These third-party service providers perform functions on our behalf, like managing our e-mail list and processing credit card payments. We may share your personal information with such service providers to send email, process payments, provide customer service, and troubleshoot. The service providers will have access to your personal information solely for the purposes of providing such limited functions to us on our behalf.
Cookies and Other Tracking Devices
Cookies. To facilitate and customize your experience with the Site, we may store cookies on your computer. A cookie is a small text file that is stored on a user’s computer for record-keeping purposes and contains information about that user. Cookies allow website operators to collect nonpersonal information from you, like which pages you visited and what links you clicked on. Most browsers automatically accept cookies, but you may be able to modify your browser settings to decline cookies.
Other Tracking Devices. We may use other industry-standard technologies like pixel tags and web beacons to track your use of the Site. Pixel tags and web beacons are tiny graphic images placed on certain pages on the Site, or in our emails that allow us to determine whether you have performed a specific action. When you access these pages or open or click an email, pixel tags and web beacons generate a non-personally identifiable notice of that action. Pixel tags allow website operators to measure and improve their understanding of visitor traffic and behavior, as well as give them a way to measure promotions and performance.
Sharing of Non-Personal Information
We may disclose or share non-personal information with partners or affiliates. We may use third party companies to track and analyze non-personally identifiable usage and volume statistical information from our users to administer the Site and constantly improve its quality. We may also publish this information for promotional purposes.
If you provide us with personal information, we may send you two types of emails: administrative emails and promotional emails. Administrative emails relate to your activity on the Site, such as an email response to your request for information. Promotional emails are emails that we send to advertise our services and/or the products and services of our affiliates. While you cannot opt out of administrative emails, you can opt out of promotional emails. To opt-out of our promotional emails, email us or hit the “unsubscribe” button at the bottom of any of our promotional emails.
Security of Personal Information
We take a number of precautions to protect the security of personal information. Your personal information resides on a secure server that only selected personnel and contractors have access to. We encrypt certain sensitive information using Secure Socket Layer (SSL) technology to ensure that your personal information is safe during transmission to us. Unfortunately, no data transmission over the Internet or any wireless network can be guaranteed to be 100% secure. While we employ commercially reasonable security measures to protect data, we cannot guarantee the security of any information transmitted to or from the Site, and are not responsible for the actions of any third parties that may receive any such information.
Updating and Correcting Information
You can update or correct the personal information you provide us by emailing us.
Privacy Policies of Third Party Sites