Política de privacidad

Effective October 5, 2025

This Privacy Policy (this “Privacy Policy”) informs you, whether you are using or accessing the Services (as defined below) for yourself, or on behalf of a minor or person to whom you are a caregiver, what Personal Information Big Blue Swim School Franchising, LLC, an Illinois limited liability company d/b/a Big Blue Swim School, its affiliates, and its independently owned and operated franchisees (collectively, “us,” “we,” or “our”) may collect, how we collect such personal information, and how we use such personal information in connection with your use or access of our website (“Website”), mobile application (“Application”), and our products, services, and all capabilities included within, and/or made available through the Website or the Application (collectively, the “Services”).

By accessing or using the Services, you agree to be bound by the terms of this Privacy Policy and our Terms of Use and also consent to how we collect, share, and otherwise use information about you as described in this Privacy Policy. If you do not agree to these terms, exit this page and do not access or use the Services.

We collect three types of information about users of the Services: personally identifiable information (“personal information”), non-personal information (“non-personal information”), and usage date (“usage data”).

Personal information is information that identifies a specific individual or relates to an identifiable individual. When you access or use the Services, such as registering online or subscribing to our e-mail list, we will ask you to provide certain information about yourself and/or an identifiable individual. It is optional for you to engage in these activities. If you elect to engage in these activities, however, we may ask you to provide us with certain personal information, such as first and last name, date of birth, mailing address, email address, and telephone number. Depending on the activity, some of the information we ask you to provide is identified as mandatory and some is identified as voluntary. If you do not provide the mandatory information for a particular activity that requires it, you will not be permitted to engage in that activity.

We use personal information to provide the Services to you and improve our marketing efforts. For example, if you send us an e-mail complementing our swim instructors, we may post your comment in our marketing materials. We may also use personal information to accomplish administrative tasks, resolve disputes, enforce our agreements with you, including the Terms of Use and this Privacy Policy, and comply with applicable law.

Non-personal information is information that does not, on its own, identify a specific individual. This type of information may include things like the Uniform Resource Locator (“URL”) of the website you visited before coming to the Website, the type of browser you are using and your Internet Protocol address. We, and/or our authorized third-party service providers may automatically collect this information when you visit the Website through the use of electronic tools like cookies and web beacons or pixel tags, as described below. We use non-personal information to administer the Services, analyze trends, gather demographic information, and comply with applicable law.

Usage data is information that we automatically collect about your use of the Services, such as how you access and interact with the Services. Usage data may include information about your location. Usage data does not directly identify an individual but may constitute personal information in some instances. Usage data is a critical part of how we improve your experience using the Services.

We use information collected from users of the Services to personalize and improve your experience with the Services, and to provide the Services to you, and for other purposes set out below. When you use the Services, we may collect personal information in the ways described below.

You may provide information to us in various ways, such as through forms or other means offered through the Services, such as when you communicate with us about our Services or complete and submit forms to us through the Services.

Note that if you fill out any form in the Services to request services or to send us comments, you are voluntarily providing your information to us electronically through the Services. If you submit personal information, it will be kept confidential and will not be shared, given, or sold to any third parties unless those third parties are business partners of us whose services are required to provide the Services to you. Personal information provided to us will be used to respond to any request for services and will be stored on secure computer systems that have technical and physical safeguards in place to protect your information. By providing us with your email address in an online form, you are indicating you wish to be contacted by us by return email.

When you use the Services, we collect usage data subject to the settings of your device that you use to access the Services. We may use various technologies to collect and store usage data in connection with your use of the Services. The usage data we may collect include:

• Device information. We collect information about your device, such as unique identifiers associated with your device.

• Log information. We collect information in system logs or similar files about how you interact with the Services, such as which buttons you click. This log information may also include things like date and time of access.

• Information used to reidentify. We may collect information in order to reidentify you across multiple use sessions.

• Location information. We may use certain information to estimate your location through use of location-enabled services on your device (which typically provide GPS or Wi-Fi access point details), which are used to enhance the Services offered by you. You may adjust your privacy settings to control whether we can access your location, but if you make such changes, some parts of the Services may not function properly.

We may use the information we collect from you except as it is restricted by this Privacy Policy or applicable law. For instance, we use this information to operate the Services and provide the Services to you. In addition, we may use your personal information:

• To respond to user service requests, user questions and concerns, and administer user accounts. We may use your information to verify your identity, register you, administer your account, or provide you with information and services.

• To provide the Services to you. We use the information we collect to provide the Services to you in a personalized way.

• To communicate with you. We use the information to respond to inquiries or other communications from you.

• For payment and billing administration. We may use information to update your account and/or contact you to address matters related to payments.

• To ensure the security and integrity of the Services.

• To verify and maintain the quality of the Services, improve the Services, or develop new Services.

• As part of a business transaction. In the event of a business transaction, such as a merger, acquisition, divestiture, restructuring, reorganization, dissolution, bankruptcy, or sale of all or a portion of our assets, we may use your information in connection with such transaction.

• For legal reasons. We may disclose your information to comply with any applicable laws, such as to comply with valid legal processes such as a search warrant, subpoena, or order from a court or tribunal of competent jurisdiction.

Except as provided herein, we will not share your personal information with other parties unless you opt-in to having your personal information shared with third parties.

We may share your information with business partners to provide and improve the Services. We may share information with third-party partners with whom we collaborate to provide you with the Services.

We may share your information with third-party service providers. We may provide some of our services through third parties. These third-party service providers perform functions on our behalf, like managing our e-mail list and processing credit card payments. We may share your personal information with such service providers to send email, process payments, provide customer service, and troubleshoot. The service providers will have access to your personal information solely for the purposes of providing such limited functions to us on our behalf.

We may share your information with our employees in order to respond to your requests or inquiries. Our employees are required to maintain the confidentiality of personal information and to use strict standards of care in handling personal information.

We may share your information for our protection and the protection of others. We may also disclose personal information when we believe release is appropriate to comply with the law or a court order; enforce or apply this Privacy Policy, the Terms of Use or other agreements; or protect the rights, property or safety of the Services, its users or others.

We do not sell information collected through the Services to third parties.

The above excludes text messaging originator opt-in data and consent; this information will not be shared with any third parties.

We may disclose or share non-personal information with partners or affiliates. We may use third party companies to track and analyze non-personally identifiable usage and volume statistical information from our users to administer the Services and constantly improve its quality. We may also publish this information for promotional purposes.

We will retain your personal information as needed to fulfill the purposes for which it was collected. We will retain and use your personal information as necessary to comply with our business requirements, legal obligations, resolve disputes, protect our assets, and enforce our agreements.

Cookies. To facilitate and customize your experience with the Services, we may store cookies on your computer. A cookie is a small text file that is stored on a user's computer for record-keeping purposes and contains information about that user. Cookies allow website operators to collect non-personal information from you, like which pages you visited and what links you clicked on. Most browsers automatically accept cookies, but you may be able to modify your browser settings to decline cookies.

Other Tracking Technologies. We may use other industry-standard technologies like pixel tags and web beacons to track your use of the Services. Pixel tags and web beacons are tiny graphic images placed on certain pages on the Website or Application, or in our emails that allow us to determine whether you have performed a specific action. When you access these pages or open or click an email, pixel tags and web beacons generate a non-personally identifiable notice of that action. Pixel tags allow website operators to measure and improve their understanding of visitor traffic and behavior, as well as give them a way to measure promotions and performance.

If you provide us with personal information, we may send you two types of emails: administrative emails and promotional emails. Administrative emails relate to your activity on the Services, such as an email response to your request for information. Promotional emails are emails that we send to advertise our services and/or the products and services of our affiliates. While you cannot opt out of administrative emails, you can opt out of promotional emails. To opt-out of our promotional emails, email us or click the “unsubscribe” button at the bottom of any of our promotional emails.

We take a number of precautions to protect the security of personal information. Your personal information resides on a secure server that only selected personnel and contractors have access to. We encrypt certain sensitive information using Secure Socket Layer (SSL) technology to ensure that your personal information is safe during transmission to us. Unfortunately, no data transmission over the Internet or any wireless network can be guaranteed to be 100% secure. While we employ commercially reasonable security measures to protect data, we cannot guarantee the security of any information transmitted to or from the Services, and are not responsible for the actions of any third parties that may receive any such information.

You can also take steps to promote the confidentiality and security of your personal information. For instance, when you establish your account, you can create strong passwords that you do not use for other accounts that require log-ins. You can keep your password secret and do not store it in places or ways that make it vulnerable to being stolen. Also, you can use the settings on your computer or electronic device so that those devices automatically log off or lock your screen when you are not actively using them.

Additionally, if you want to, you can “opt out” of having your information collected, used, and/or shared as described in this Privacy Policy by not accessing or using the Services.

You can update or correct the personal information you have provided us by contacting us by going to https://bigblueswimschool.com/, specify the applicable location, and click “Contact Us.” You will then be provided with the applicable email address and phone number.

This Privacy Policy only addresses the use and disclosure of information we collect from you. Other sites that may be accessible through the Services have their own privacy policies and data collection, use and disclosure practices. If you link to any such site, we urge you review the site's privacy policy. We are not responsible for the policies or practices of third parties.

Minors under the age of 13 may not use the Services. We do not collect or maintain information from anyone known to be under the age of 13, and no part of the Services is designed to attract anyone under the age of 13. If you are between the ages of 13 and 18, you should review this Privacy Policy with your parent or guardian to make sure that you and your parent or guardian understand our privacy practices.

If a parent or guardian wishes to create an account for, and provide information related to, their child who is under the age of eighteen (18), the parent or guardian may do so but assumes full responsibility for ensuring that the information is kept secure and that the information submitted is accurate. In creating such an account, the parent or guardian accepts that this Privacy Policy will apply to the child’s information.

We may change this Privacy Policy at any time by posting a revised Privacy Policy in the “Privacy Policy” section of the Website and Application with a new Effective Date shown. The revised Privacy Policy is effective immediately when posted. It is the responsibility of each user to review the Services and the Privacy Policy periodically to learn of any revisions to this Privacy Policy. Your continued use of the Services after the effectiveness of such revisions will constitute your acknowledgment and acceptance of the terms of the revised Privacy Policy.

Because we operate through independently owned and operated franchise locations, contact information may vary by location. For privacy inquiries, please access our website at https://bigblueswimschool.com/, specify the applicable location, and click “Contact Us.” You will then be provided with the applicable email address and phone number.

State consumer privacy laws may provide their residents with additional rights regarding our use of their personal information.

California, Colorado, Connecticut, Delaware, Florida, Indiana, Iowa, Kentucky, Maryland, Minnesota, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Rhode Island, Tennessee, Texas, Utah, and Virginia provide (now or in the future) their state residents with rights to:

• Confirm whether we process their personal information.

• Access and delete certain personal information.

• Correct inaccuracies in their personal information, taking into account the information’s processing purpose.

• Data portability.

• Opt-out of personal information processing for:

  • Targeted advertising;

  • Sales; or

  • Profiling in furtherance of decisions that produce legal or similarly significant effects.

• Either limit (opt-out of) or require consent to process sensitive personal information.

The exact scope of these rights may vary by state. To exercise any of these rights please visit https://bigblueswimschool.com/, specify the applicable location, and click “Contact Us.” You will then be provided with the applicable email address and phone number. Your request should include your name, contact information, and the nature of your request. Authorized agents may also submit requests on your behalf, subject to verification of the agent’s authority and your identity. If we deny your request to exercise any of your privacy rights under a valid consumer rights request, you have the right to appeal our decision. To appeal our decision regarding a consumer rights request, submit your appeal online at https://bigblueswimschool.com/, specify the applicable location, and click “Contact Us.” You will then be provided with the applicable email address and phone number. We will review your appeal and respond within the time period required by applicable law. If we deny your appeal, we will provide a written explanation of the reasons for the denial.